About.com Could Be Sold Too Google…Or Yahoo…Or AOL

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WebSideStory To Buy ATOMZ

Seriously, I’m not kidding. According to InternetNews.com, About.com is for sale, and guess who all are up and bidding for it:

The Times said Google, Yahoo, AOL and Ask Jeeves all will bid in a price range of $350 million to $500 million.

I think it’ll be funny if any one of those company buys it. It’s just too…..weird. But in a way it’ll be nice. Anywho, I’m wondering why Primedia wants to sell it anyway? Are they not getting enough money from it? Personally, About.com and Howstuffworks.com are one of my daily tea-break visits. I learn something new everyday!

I think it’ll be very interesting to see how all this goes. I just can’t wait.

About.com was founded in 1997 as The Mining Company on the original Yahoo model of a human-edited Web directory. About.com took the human bit a bit further, by installing “Guides” who were subject experts as hosts of approximately 700 different topic areas. It was renamed in 1999, and acquired by Primedia, a publisher of niche interest magazines, in 2000.

Primedia touts About.com as “the Internet’s largest creator of original content,” with over 1 million links and 250,00 articles — each one a potential vehicle for ads.


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