The news is finally out. As I stated in the some time ago, About.com was for sale and we had Google, Yahoo! and the gang bidding for it. Well, the news is finally out, The New York Times has decided to buy About.com for $410 million USD in cash. Just a comparison, Primedia bought About.com in 2000 for $690 million in stock. But I guess that was when the “dotcom boom saga” was near its end.
I think this is a good buy for the Times, it’ll be quite interesting to see how they both integrate and if major changes occur to About.com. I would think not. After all, it makes $60 – $80,000 per year through its online users.