Cool. Google announces that it has agreed to acquire San Fransisco based web analytics company Urchin Software Corporation and that it plans to make a few tools for website owners (et al) available to help them “increase their advertising return on investment and make their web sites more effective”.
Can you imagine Google is a search engine? 😉
“We want to provide web site owners and marketers with the information they need to optimize their users’ experience and generate a higher return-on-investment from their advertising spending,” said Jonathan Rosenberg, vice president of product management, Google. “This technology will be a valuable addition to Google’s suite of advertising and publishing products.”
The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.