Google (Agrees) To Acquire Web Analytic Company Urchin

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Cool. Google announces that it has agreed to acquire San Fransisco based web analytics company Urchin Software Corporation and that it plans to make a few tools for website owners (et al) available to help them “increase their advertising return on investment and make their web sites more effective”.

Can you imagine Google is a search engine? 😉

“We want to provide web site owners and marketers with the information they need to optimize their users’ experience and generate a higher return-on-investment from their advertising spending,” said Jonathan Rosenberg, vice president of product management, Google. “This technology will be a valuable addition to Google’s suite of advertising and publishing products.”

The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.


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