There?s Gonna Be a New Robert Scoble?This Time From IBM

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SilliconValleyWatcher.com reports that IBM has finally caught into this new media called “blogging” and the “IBM blogging project”, lead by Jim Finn will take place early new week to introduce all of its 130,000 (yes, that’s not a typo) staff to blogging. It will allow any of them to blog, as well as provide them with guidelines on what is relevant content, etc.

Apparently, and I don’t know how some companies are so late to catch on this, but this project is taking place just to improve IBM’s revenues and make a bigger place for it in the IT industry. In other words (I thought this while I was reading the article), IBM hopes to have their own Robert Scoble up soon. No, seriously, they even have a few people in the “could be” list:

IBM’s blogging initiative includes the publication of interviews with staff who are already bloggers and are well recognized within their online communities, such as Catherine Helzerman. She says it has been good for her career. “Blogging has provided me with recognition within the company, and outside,” says Ms Helzerman.

She said that Robert Scoble, a leading blogger at competitor Microsoft, recently posted a link on his blog Scobleizer to her site, which boosted her readership.

I think it’s a pretty bold move by IBM to enable any of its 130,000 employees to blog, because remember, there are good bloggers which can benefit the company (like Robert Scoble), and there are also bad bloggers who can (badly) hurt the company. Anyhow, now I see how the blogosphere doubles in space every six months… 😉


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