MSN?s First Smart Move

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Can It Not Be Fixed? It Has to be Replaced?

Ok, not closely, but I have been watching and keeping track of MSN’s (MSN Search particularly) marketing campaigns. From what I can remember, they’ve tried a few things, and are still trying some, but this really seems smart to me. It’s a start, and yes, “start” is the word you’ll be hearing a few times in this post.

What they’ve done is basically see an opportunity and have gotten into it. The MSNer who thought of this should really get a hat-tip. So anyway, to celebrate the launch of Start.com (their to-be-released aggregator for what I know, I maybe wrong), they’ve setup this thing. Answer all those questions, and you’ll get a preview of the aggregator. However, unless you’re extra extra smart, you’ll need to use MSN Search which they’ve place a link to, beside the question with the text (search for it!) (no, I’m not asking you to search for it. That’s the actual link they’ve placed.)

So there are about ten questions, and it’s like Hangman if you’ve ever played it, as you answer the questions, each letter of the preview URL gets revealed one by one, and then finally you have the actual URL. By actually taking the quiz, what you end up with is some pure knowledge of what MSN Search can do and you’re convinced that MSN Search is smart, and of course, the preview of Start.com.

Ok, now to the preview. From what I can see, Start.com is definitely a start for MSN. It’s cool, and I would definitely try it out once it launches, although I can’t say much at this point because all the preview shows is a preview — nothing about how customizable it is, etc.

As for the URL, I would like to reveal it to you but I’ll play it safe and let Lee do all the revealing. :-)


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