Snap Lives Up To Its Name; Adds News Search

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Snap, the search engine by Bill Gross announced at the last Web 2.0 conference, has recently selected Moreover (read my interview with Morevoer CEO Jim Pitkow here) to empower its news search.

One of the things that Snap is known for, is delivering search results in a snap — and this is not the Google “0.1 second” snap I’m talking about, this is instant results — as you type. So it’s nice to see it live up to its name, I’ve seen services in the past who’ve got way out of their boundaries in what their name means — but this obviously isn’t the case with snap.

I would like to say Snap news search is a yet another place where you can get your news from, and it would’ve been better and a little more newsworthy from me to write about if they used their own tehcnology rather than Moreover’s, but hey, some technology is better than no technology. Anyway, coming back to the news search, it seems to be quite impressive. As you type, it displays the results, and when you click on one, it gives you the screenshot of it with an excerpt. Haven’t seen anyone do that, but in my opinion, there is no actual use for it, even though it’s impressive and cool, just like Snap I guess.

Snap is one of the good examples of a search engine which “came and went”, and this happens all the time, if you’re not upto the mark, you get ignored and without mentioning any names, I would say there are at least three search engines to whom this has happened to. I mean, it’s not that they get completely ignored as in one or two queries a day, they still have their fans, but the media at one point just stops caring about them.

Some of the companies who have avoided this in the RSS/blog space would be my favourites — Flickr, Bloglines and Feedster– just because they were there early and were quite ‘upto the mark’, so people have started caring about them. Search is in my opinion a too-big market to conquer all at once, unless you’re a biggie such as Microsoft who can spend millions of dollars on themselves, so if I were to launch a new company it would be in a “conquerable market”, and unfortunately the RSS/blog space WAS at one point ‘conquerable’, but now there are just so many of them, (one of the reasons I sold FeedPlex) that it seems people have already selected their favourites.


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