Podcasting has Yahoo! Behind It

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For the last few days, I’ve been listening to a lot of podcasts. No, not in iTunes or Odeo or iPodderX or whatever you may be thinking of, but indeed Yahoo! Podcasts. Ok, so there’s this golden rush behind podcasting. Startups want to get behind it, companies like Yahoo! and Apple want to dictate it, technical minded podcasters want to make money behind it and say “we were there first,” so basically, it’s a mess.

But, I think with the introduction of Yahoo! Podcasts, podcasting has a whole new meaning to it. It isn’t about listening to podcasts and ‘letting the pros do it’ anymore. At least it doesn’t look like it the way Yahoo! has been promoting the publishing realm of podcasting.

Now, let me tell you while I use and like Yahoo! podcasts. First of all, I’m a fan of the Yahoo! Music Engine. If you like Windows Media Player but want an iTunes-like interface, and if you like iTunes but want, well, the Windows Media Player type sync-to-all-players-and-not-just-ipod type functionality, Yahoo! Music Engine is where your search stops. It’s plan good. A podcasting interface integrated with the goodness of Yahoo! Music Engine? Hey, why not.


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