Well, the news is out but as of right this moment the product isn’t (publically). Google Base is ‘Google’s database’ to which folks can add any type of content to and they host it, make it searchable for free. Idea here is using Google as a centralised service.
Sounds kinda like a ‘take over the world [or at least the web]’ plan, doesn’t it? Hm… let’s see, the world goes to Google for searching, Blogger for blogging (well most/some), GMail for e-mail [well most/some], AdSense for money [ok some], AdWords for exposure [ok some], Groups for talking [many], and now Google wants their/our content. I’ll let you have your opinion, but to be honest, this just seems a bit too, hmm, Google?
Ok, enough about the philosophy, a screenshot can be seen here but no actual thing as of yet. Michael Arrington from TechCrunch provides a few examples of what Google Base can be used for, if you’re confused:
• Description of your party planning service
• Articles on current events from your website
• Listing of your used car for sale
• Database of protein structures
Google has spoken about this as well, so this certainly is no rumor (as you may have noticed by the Base logo and the following screenshot)