Google’s Real Mission: Ad Dollars $$

Next Story

Read Only if You Care: rev2.org Design Update

News broke out by the ‘Times today (no registration required) that Google has acquired dMarc, a software vendor that allows marketers to advertise in local radio stations without the manual hitch-kitch. And that too for more than an average Web 2.0 company, or rather any company they’ve ever acquired: $1 billion. Their plans, not surprisingly, are to get its 400,000 marketers (clients) to advertise into Google [as well]. Now, I see something very clearly here. Do you?

What I see is that Google would rather spend more money buying 400,000 advertisers (essentially that’s what they’re doing) than investing into revolutionary future technology. And why? Well, that’s where the money is. I guess Jason Calacanis was right. They don’t want to “organise the worlds information and make it universally accessible”. They just want the ad dollars from the marketers and the clicks from us. It’s easy to get these if you’re Google. Just get your software in millions of houses around the world, get them to use your search engine and browse websites with your ads on, and guess what — you have your money, investors are happy, all goes well.

To be honest, I didn’t believe in Jason Calacanis’s theory (and still believed Google was a ‘cool company’) until today when I just read this article. Now I know. I guess sometimes you are what your motto isn’t.


Samsung SVMi-20i Officeserv Voice Mail V6.0.0.9 OS7400BVM2/XAR SSD 8G Card picture
Samsung SVMi-20i Officeserv Voice Mail V6.0.0.9 OS7400BVM2/XAR SSD 8G Card
Samsung Falcon iDCS 18D Phones Office Business Phone IDCS18D Warranty IDCS 18D picture
Samsung Falcon iDCS 18D Phones Office Business Phone IDCS18D Warranty IDCS 18D
Samsung DS-24D business Telephone. picture
Samsung DS-24D business Telephone.
SAMSUNG MEDISON PT60A Cart - DEMO IN CRATE picture
SAMSUNG MEDISON PT60A Cart - DEMO IN CRATE
SAMSUNG MEDISON PT60A Cart - DEMO picture
SAMSUNG MEDISON PT60A Cart - DEMO