Why Skype Has Worked

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..part of a series, continued from “Why Wikipedia Has Worked.”

Why Skype has worked:

  1. It’s free.
  2. Its business model does not revolve around putting obstacles in front of the user but rather enabling something for a competitive price.
  3. It’s UI is simply one of the best ones I’ve used. Google Talk would take it for the simplest, but Skype’s is the most slick and usable.
  4. It “pioneered” VoIP, sort of. Companies that pioneer something, we all know succeed (Microsoft, Google, Amazon, eBay, Yahoo!)
  5. It’s aimed at the mass/general audience than a specific group (e.g. business people). They could’ve done it that way, but true success only comes from the masses.
  6. It has the least bugs, in my opinion, and the least problems (unlike other VoIP apps that I’ve used, *cough* Gizmo).
  7. It belongs to eBay who paid loads of money to buy it, which made news, and which in-turn made people who didn’t know about it believe it was a good product because of it’s value, regardless of whether it really was.
  8. It’s fast. I’m not talking about the audio quality, but simply the UI, which in my opinion “scrolls like butter.”
  9. It took on a simple challenge (enabling free telephony), made it available to the mass, achieved it, and now that it has, it’s becoming more advanced (as opposed to the reverse method).
  10. It invented a term that got used by the masses, in-turn producing great grassroots-level marketing. “Skype me” at 8:30pm (not literally).

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