..part of a series, continued from “Why Wikipedia Has Worked.”
Why Skype has worked:
- It’s free.
- Its business model does not revolve around putting obstacles in front of the user but rather enabling something for a competitive price.
- It’s UI is simply one of the best ones I’ve used. Google Talk would take it for the simplest, but Skype’s is the most slick and usable.
- It “pioneered” VoIP, sort of. Companies that pioneer something, we all know succeed (Microsoft, Google, Amazon, eBay, Yahoo!)
- It’s aimed at the mass/general audience than a specific group (e.g. business people). They could’ve done it that way, but true success only comes from the masses.
- It has the least bugs, in my opinion, and the least problems (unlike other VoIP apps that I’ve used, *cough* Gizmo).
- It belongs to eBay who paid loads of money to buy it, which made news, and which in-turn made people who didn’t know about it believe it was a good product because of it’s value, regardless of whether it really was.
- It’s fast. I’m not talking about the audio quality, but simply the UI, which in my opinion “scrolls like butter.”
- It took on a simple challenge (enabling free telephony), made it available to the mass, achieved it, and now that it has, it’s becoming more advanced (as opposed to the reverse method).
- It invented a term that got used by the masses, in-turn producing great grassroots-level marketing. “Skype me” at 8:30pm (not literally).