Success for Web 2.0 Companies

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Skobee

This has got me thinking. In the end, what’s success for a Web 2.0 company? I don’t think it’s just one thing, but a process; a rundown list, in steps. Some get to number 3, number 5, number 7, some hit number 8 (which is rare; YouTube is the most recent one I can think of), some don’t even reach step 2, if not, step 1.

Anyway, here’s the list:

  1. Getting noticed by bloggers
  2. Getting noticed by the media
  3. Getting used (frequently; regularly) by bloggers
  4. Getting used (frequently; regularly) by the media
  5. Getting noticed by mainstream consumers
  6. Getting used by mainstream consumers
  7. Getting mass usership
  8. The target: CRITICAL MASS

And I do think it’s as simple as that. If I wanted, I could provide many examples after each step on the list, but I’d rather not put any company down — because the list is still changing — today’s number 1 may be tomorrow’s number 8 (I know I would’ve listed YouTube on number 1 a few months ago; where as now it would be 8).

So here’s something to think about: how do you flip a company from number 1 to 8? Every company on 8, we all know for a fact was on 1 someday. That day might’ve been months ago or years, but it was there. I think every Web 2.0 company’s CEO should be thinking about this. To me it just involves a mix of things:

  1. An outstanding product.
  2. Word-of-mouth. Doesn’t matter how it happens (controversy, contacts), but it should.
  3. People to develop it (and the development SHOULD happen). Just like a product can move down the list, always bare in mind it can move up as well.

Any 2 of those things, and you’re there (all 3 and you’ve hit it). Isn’t this industry simple?


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2N3055AG 5 Pieces - ON Semiconductor BJT - General Purpose
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LCR-TC1 Transistor Tester Multifunction Triode Diode Resistor Backlight L2X8A
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10x 3.5mm stereo headset plug jack 3pole 3.5 audio plug jack adaptor connectorGX
10x 3.5mm stereo headset plug jack 3pole 3.5 audio plug jack adaptor connectorGX picture
10x 3.5mm stereo headset plug jack 3pole 3.5 audio plug jack adaptor connectorGX
10x 3.5mm stereo headset plug jack 3pole 3.5 audio plug jack adaptor connectorGX picture
10x 3.5mm stereo headset plug jack 3pole 3.5 audio plug jack adaptor connectorGX