Part two, contined from last week’s part one, of my interview with Derek Gordon, Marketing Director for Technorati.

The concept of Technorati Tags has been a success. What’s your take on that? Do you agree on the most part?

Tags has been a terrific success, thanks almost exclusively to the community of folks who regularly use them. Technorati is proud to be among the vanguard of companies to first embrace and use tags as a way to better serve folks looking for relevant and timely search results. It’s a very real example of the success of relying on everyday people to keep information accurate, more easily identified and free-flowing.

Above, I mentioned some of the problems Technorati faced at the start and how most of them are now fixed. However, some bloggers (Darren Rose from ProBlogger has a good post on this), including myself, have still been facing some problems such as the ping feature not working, etc. I realise this is something you have to live with when your managing 30 million blogs and monitoring 1.2 million new blog posts per day. How would to respond to this?

We’re not perfect and we’re absolutely clear on this point. As we continue to focus on being of service to all those who rely on Technorati, we continually work to improve our service even while continually introducing new, more powerful features. As always, we rely on the folks we serve to let us know where we’re excelling, where we’re falling down and what more we might do to better serve all our users. We’ve recently formalized things like the development of and regular updates to our priorities list (we call it our roadmap — original, eh?…) and added a full time technical support person to stay on top of issues as they’re identified and to articulate the steps we need to take to address such issues.

I wanted to get your take on main-steam users and reaches out to the masses. On your about page (http://www.technorati.com/about/), you mention (quote):

“The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers.”

11% is a good number, but how does 20% or 30% sound? Will that ever happen? Is it even possible?

While Pew’s numbers are terrific, they probably don’t tell the full story, because so many still are not sure what blogs are or how to differentiate them from other web-based forms of expression. Also, increasingly folks are seeing blog content side-by-side mainstream media content on the sites they’ve come to trust over the years (for instance, Technorati serves up the blog content offered with stories on washingtonpost.com and newsweek.com, among many others.) So I think the numbers of folks who are readers of blogs are probably far greater than polling data will indicate. I think as awareness of what exactly blogs are (and look like) increases, folks will be able to more accurately respond to surveys.

Lastly, what does the future hold for Technorati?

It’s a very exciting time at Technorati. We continue to grow along with the blogosphere and continue to focus on “being of service” even as we’re called upon to serve folks who live well beyond North America. Our focus in 2006 will be to continue to improve our basic service, create a fuller range of member services, introduce services for businesses, and to create a full range of services that take advantage of the emergence of microformats such as hReview, hCal and others. Longer term, we’re interested in understanding how we might better serve the folks who seek out the fuller range of user-generated content. It’s all very exciting for us!

Thanks for your time.

Thanks for your patience and for seeking us out!

Written by | dave

No Description or Default Description Here



  1. Hi

    February 11, 2008 at 11:12 am

    zrya ti tak
    zrya ti tak

  2. Allinternal

    March 10, 2008 at 7:22 pm

  3. Clit Lick

    March 11, 2008 at 2:06 pm

  4. Tamedteens Com Alexa

    March 20, 2008 at 11:21 am

  5. Latest News

    March 20, 2008 at 11:43 pm

  6. Edyta Sliwinska

    March 21, 2008 at 5:23 am

  7. Squirt

    March 22, 2008 at 8:30 pm

  8. Refinance Pills

    March 24, 2008 at 1:05 am

  9. Fisting

    March 28, 2008 at 9:13 am

  10. PurePov

    March 29, 2008 at 7:04 pm

    PurePov Models! All In One Place! :)

    PurePov | http://google.com/group/purepov-girls/web/

  11. Latest Finance News

    March 31, 2008 at 9:24 pm

  12. Vagina Monologue Ticket

    April 1, 2008 at 8:44 pm

  13. Vagina

    April 1, 2008 at 11:43 pm

    All Vagina Videos In One Place! :)

    Cute Vagina | http://google.com/group/cute-vagina/web/

  14. Ebony Big Cumshot

    April 2, 2008 at 2:31 am

  15. Adult Taboo Story

    April 2, 2008 at 9:36 am

  16. Taboo Videos

    April 2, 2008 at 12:17 pm

    All Taboo Videos In One Place! :)

    Taboo | http://google.com/group/taboo-videos/web/

  17. Tom Crean

    April 3, 2008 at 6:24 am

  18. WebCam Videos

    April 3, 2008 at 9:47 pm

  19. Model Babes

    April 3, 2008 at 11:41 pm

  20. Babe

    April 4, 2008 at 1:25 am

  21. Real Fat Tit

    April 4, 2008 at 4:52 am

  22. Gang Bang Videos

    April 4, 2008 at 10:26 am

  23. Spy Cam Store

    April 4, 2008 at 3:55 pm

  24. Hentai Porn Xxx

    April 5, 2008 at 10:17 pm

  25. Cum Homemade Porn

    April 6, 2008 at 11:21 am

  26. Cum Shot Videos

    April 14, 2008 at 10:55 am

    Internal Cum Shot Videos From PornTube!

    Inside Cum Shots | http://google.com/group/inside-cum-shot/web/

  27. Cat Fat Guitar

    April 16, 2008 at 5:36 pm

  28. Fat Vid

    April 16, 2008 at 7:42 pm

  29. Cam Gay Guy

    April 16, 2008 at 9:37 pm

  30. Gay

    April 16, 2008 at 11:25 pm

  31. Exclusive Girls

    April 17, 2008 at 3:33 pm

  32. The Pact

    May 23, 2008 at 8:48 pm

  33. Tit Cumshot

    May 30, 2008 at 4:09 am

  34. Rough DP

    May 31, 2008 at 7:54 am

  35. term life insurance companies

    October 17, 2008 at 6:23 pm

    Please let me know if there are any equally great sites like this you can recommend to me. Thanks Again

  36. Polk Salad Annie Mp3

    May 19, 2009 at 7:48 pm

    Latest Blog Posts about David Martz Video! Come here to know FIRST!

  37. Waynes World

    May 22, 2009 at 9:43 am

    Latest NBV Video Posts about Xm 8 Rifle! Come here to watch FIRST!

You must be logged in to post a comment Login

Leave a Reply