I was pointed by a friend to Scrapblog a few days ago (which is unusual because I usually point friends to these things) which he said he highly recommended. Launched in March and based in Florida, Scrapblog is a startup which combines the idea of scrapbooking by blogging with a neat, easy-to-use and interactive process to acheive it — one that could potentially be used by my grandmother.
Scrapblog is a free service which currently to my knowledge has no form of monetizing. Their core application is the 'Scrapblog Builder' tool built on Flash 8 which includes an astonishingly WYSIWYG, eyecandy and seem-less interface. To create a scrapblog, you are required to select a name for the subdomain (i.e. check out mine at queenstown.scrapblog.com ) and then launch the tool which takes you through the process — from setting it up to uploading your photos. It includes a few premade themes or lets you start from scratch with a decent amount of stock items (backgrounds, stickers, speech bubbles, etc.) — obviously, you have the ability to alter and change the themes if you select one. Also while I'm on this topic, I'll mention that they are currently having a contest for the best theme each month with a prize of $1,000.
So once you've created your scrapblog, you can publish it which is then displayed in the sub-domain you chose in the form of, hmm, what was that again — the second word in its name, ahh that's it, a blog. You can add new pages (i.e. blog entries) and this becomes your permanent 'scrapblog'. Also, you're provided with the option of making it public for the world to see or leaving it private limiting the access to just those whom you want to show. Each scrapblog also has its own RSS feed for those who prefer it that way.
Scrapblog, in my mind, is perfect for those vacation photos you want to share with your relatives and save forever, also I think it's awesome that the idea of scrapbooking — really popular in the 'real' world — is combined by blogging and a very user-friendly way to do it. Think about it, if you're a regular Joe and someone asks you if you write a blog and if you feel great about doing so, how would 'Yes' be for an answer? The problem with Scrapblog I have though, is that this idea has been embraced too many times before and is too easy to do in other, more liable ways than to have your trust in a Web 2.0 startup you have no idea how many more years will stick around for.