Online Contests Made Possible with Bix

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cap-0091.png It's always great to see fresh new startups exploring new ideas and areas, and currently-in-closed-beta Bix is no short of one. In the day and age of broadband, streaming video and Flash 8, Bix uses these technologies to open a world of contests. You can make them, participate in them, watch them (the entries) and vote on them.

It's like a whole TV channel of contests where you can interact in ways beyond simply 'voting' and where there's no host or scheduled timings. Their current popular contests include Cutest Baby, Karaoke Idol, Lipsync Idol (some interesting entries!), amongst others. I got a wonderful chance to try it out before it goes public (in the next few weeks I'm guessing — this is really meant for the public). It's no short of a brilliant idea, although I'm a bit unsure about the execution or where they're heading with it. 

Bix is meant for two types of uses. If you're one of the people has to be involved with things — whether you're an idea-head or a born singer, you can participate in contests with your entries and even create and produce your own. On the other hand if you like being the audience audience — American Idol, Rockstar Supernova, the Miss Universe Pageant (this year's taking place this Sunday!), you know the drill — then you can watch and vote on them.

The service is completely free and un-monetized at the moment, every bit of it, although as it launches eventually and gains popularity the business model will come through.

As I said above, Bix is an interesting idea and could drag a great mass crowd of teens and adults alike — or otherwise put, give the MySpace/YouTube generation a new word in their daily (in some cases hour-to-minutely) visit-o-cabulary. What I'm a bit unsure about is whether their execution is thorough enough to be able to handle and keep this crowd intact.


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