Social Networking Comes to the Elder with Eons

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cap-10013.png When I created my '33 places to hangout ' list, one of the things I noticed (and is seen clearly in the list itself) is a lack of social networks for the older generation — I'm talking 40-50 and above here. If you read comment #14 , I detail as to why that might be. Well, it seems Monster.com founder Jeff Taylor either read my list or noticed the same trend and decided to create Eons, a social network for the middle-aged (40s-50s) to the elderly.

One of the things you'll notice with Eons is that they've tried to bring all the latest features, whether its from MySpace or Facebook, and introduce it to the older generation. Eons include pretty standard and features these days like blogs, profiles, private messages, and groups, although what's interesting is that it goes a bit beyond this with other things such as 'life goals sharing' and 'death calculators/alerts,' something pretty specific to this audience and much need, instead of a simple MySpace clone.

In terms of the idea, I think this is just one of those which makes sense on paper but when put into execution, you have to remember that different audiences react differently to different things (as if that couldn't get any confusing!). Eons might just turn out to be one of the very niche social networks that only a certain amount of people in its niche audience can comprehend.

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