SixApart announced the official public launch of Vox yesterday. Vox is a blogging platform, much like WordPress.com and their own Typepad and LiveJournal, which has a strong social networking aspect and aims to be fun and easy. The product was introduced at last year’s DEMO Fall conference and made its debut in a private beta in July.
Unlike many other platforms aimed at serious or committed bloggers, Vox really focuses on getting everyone to blog. For small, personal bloggers whose audience extends to their family, friends, and perhaps others, it’s truly the perfect solution.
What Vox gets right and others miss the point at is really the integration. Sharing a video from YouTube or photo from Flickr is extremely easy with the service. Furthermore, dramatically toggling the look and feel and adding, shifting and removing things from here and there couldn’t be any easier. Vox is for people who want their blogs to be custom and personalized, but never want to touch HTML or any kind of code, ever.
Another strong functionality in Vox is social networking. While others like Bebo and MySpace are social networks with a blogging feature, Vox is blogging platform at heart with a social networking side to it. Sharing things, keeping in touch, and socializing almost seems natural in Vox.
To be honest, Vox just seems like another successful product from SixApart. I have no doubt at all that it will be getting a lot of traction and usership. As Mena Trott said in her original pitch, “now, my mom can blog.”
[tags]Vox, Blogging Platforms, Social Networks, SixApart[/tags]