SplashCast, a startup that received some buzz when fellow friend Marshall Kirkpatrick announced he was leaving TechCrunch to join as Director of Content, launched at DEMO yesterday. SplashCast is based around the idea of channels, that users can create their own collection or compilation of content and share it to their friends and the public, and just like an ordinary real-life TV channel, track the metrics.
SplashCast works like this. You create a show consisting of your choice of videos, photos, audio, or text from the web. Once a show is created, it can be published to a channel which people subscribe to and which can be shared on social networks and webpages through a SplashCast player. As viewers watch the content — be it a YouTube video alongside a vaction photo or a journal text — not only does the particular channel get more exposure but so does the particular content.
While the idea is interesting, I have to admit it does sound a little familiar. The idea of making your own compilations and collections and sharing them isn’t new. However, I have to say that the folks at SplashCast have made it a little more average-user friendly and easy to use. Here’s a video on SplashCast by the folks who made SplashCast explaining how it works. Also, they will be launching a contest shortly for the users who registered in the beta which promises to give out three brand new video cameras.