MojoPages, which just recently launched in Alpha, is a new startup that adds a twist to local search: along with the regular “my plumber was good” reviews, users are equipped with much more creative stuff like the ability to post videos and photos.
Users can search for businesses in their hometown, or rate, write reviews and post videos of businesses in their hometown. Each user has their own favourites list, and also have the ability to ask the community for suggests — especially useful when you’ve moved to a new suburb or place. Also, users create their own MojoPages and earn points for their reviews.
While I think such local review services are useful to some users, I really don’t get what the fuss is all about. In the past, we’ve had similar services like SmallTown and Yelp which essentially have the same focus, but sometimes I have to wonder if we need this much of a market traction in something not many people would use. I mean, if you wanted to find a good Sushi restaurant where you live, why not just go hunting for one or ask your friends? In the same way, there has to be a better way to support that Indian restaurant you’ve been visiting for the past few years than to post a video review about it which no one will watch anyway?