Just when we thought the online video space couldn’t get any bigger, San Francisco-based Cuts with that lovely domain launched, which plans to add a spin to the traditional way online video has worked: users ‘bring’ pre-uploaded videos, whether it’s from YouTube, MySpace, Google Video and so on, and make their own ‘cut.’
Why the concept of Cuts interests me is simply because with all the hype and debate there’s been around the legality of copyrighted videos on these video sharing sites, Cuts really enforces it. With Cuts, users are able to add sound effects, captions, cut out and skip unwanted bits, and also setup loops. Now, if I were NBC or Fox and my content was being cut and reproduced (say, for a negative reason, such as ‘cutting’ out the ads), would I do something about it or would I leave it because it’s out there on YouTube and all already so why even bother?
In general, the concept reminds me of JumpCut and Eyespot, except for the fact that they require you to upload your own videos and cut them. Both the services have been doing fairly well. JumpCut got acquired by Yahoo! and EyeSpot’s got a few with a few mills of funding. Cuts, certainly will hold no exception in a few months as well: they led a funding round by First Round Capital and have an impressive management team.
I think as more competent startups emerge in this space, the intensity is increasing but as is the pressure. You know, if one breaks — for whatever reason — the others have no choice but to follow. However, on the totally-your-own content side, Cuts is a useful product.