With the growing number of social networks in the market place, I guess it’s one thing to be one and another to standout. YFly (not to be confused by local reviews contender VFlyer) is an interesting idea founded by Nick Lachey, Drew Levin and Danny Perkins which aims to be a ‘social entertainment network.’
The main idea behind YFly is for gen Y (hence the name; 13 – 27 year olds) to meet, connect, hangout in virtual gaming rooms, meet real celebrities and be entertained. YFly consists of generally different sections wrapped in a social network. Users can ‘SmackTalk,’ which includes uploading an image of faces (yourself included) and try on different dresses for a good laugh, upload and share unlimited media files and view them in their own personalized media player, and lastly interact with their favourite celebrities who happen to be ‘authentic’ and ‘certified,’ and not some fake person posing as one.
Overall, I can see the route YFly is taking — they’ve analyzed trends as to what actually makes a social network appealing (celebrities, media sharing, chatting, etc.) and put them into one package. I’m definitely certain that while YFly will do well, it’s not the next MySpace — it’s just an interesting version of an already successful idea; a sidekick. That said, I like the idea of a place which aims to entertain more than it aims to sellout.