A San Francisco newspaper is reporting that internet giant Google and Salesforce.com will be announcing an alliance in the coming weeks. Many see this as a direct challenge to Microsoft’s CRM stronghold.
Salesforce.com develops online customer relationship management (CRM) services for businesses around the world. Salesforce handles more than 575,000 sales, marketing and customer service applications at over 32,000 companies worldwide. The company was originally founded in 1999 by former Oracle executive Marc Benioff, and has received quite a bit of attention from the industry over the years.
If this alliance/acquisition becomes a reality, it will be another gigantic deal for Google. Google is still trying to finalize its $3.1 billion acquisition of DoubleClick, and this deal could be an even bigger story considering Salesforce.com’s $5.5 billion market value.
Salesforce.com Chairman Marc Benioff did comment during an interview and said, “The enemy of the enemy is my friend,” and “that makes Google my best friend.”
This would be a great move for both companies as Google continues its trek into Microsoft’s deeply entrenched territory. Although Google has deployed some business applications such as Google Analytics, the company is lacking a presence in the business field. An agreement between these two companies would be advantageous for both companies and would put Microsoft in a very difficult position.