Changing the Present is a non-profit website that simplifies the process of donation. While still in the early stages of development, ultimately, Changing the Present will serve as a comprehensive marketplace for nonprofits and donors.
ChangingThePresent.com has brought together a wonderfully diverse group of nonprofit and business leaders to combine modern and efficient business practices with the nonprofit sector. Heads of over 125 non profit organizations such as Sierra Club, Save the Children, UNICEF and Grameen have joined with other leaders including a Nobel Peace Prize Laureate, the founders of MeetUP and Shopzilla, executives from Sony, IBM and Movado to help solve some of the world’s biggest problems.
ChangingThePresent is tackling one of the biggest problems facing non-profit fundraising, the inefficiency of donation. By creating a “one-stop-shop for donation” of sorts they hope to increase the actual percentage of individual donations that goes to the causes the citizens want to support. Visitors to the site can choose from a myriad of worthy causes such as purchasing a child his/her first book, funding cancer research, protecting the rainforest or buying goats.
The site is divided up into categories making it easier for users to find causes they are interested in. For instance, the technology category enables a donator to provide one year of online tools for a student, buy a computer in Sri Lanka, fund a 30 minute radio show or provide computer training.
I cannot say enough about this site. I think that this is what Web 2.0 is all about. Changing the Present has created a usable, simple, efficient and interesting site. There is a social aspect to the site in that users can make friends with other users, can create wish lists for gifts, and can work together as a part of a “drive” for a cause. What makes this site even more important is the variety of groups that have combined forces to make this all happen. Anyone can find a cause to support on this site. I really enjoy the stupid gifts section of the site which allows users to vote on the stupidest gift they have ever received (see the Dog Fairly Collars to the right) and compare it to the worthwhile causes on the site.