Sway, a social media marketing firm announced today the launce of Shoutlet, a collection of web 2.0 tools to help with advertising, marketing and public relations.
Shoutlet is a branding and communication service which helps professionals create, distribute and track online campaigns using technologies such as RSS, html based email, podcasts and text messaging. Sway’s CEO JAson Weaver said, “[Shoutlet] has a powerful set of colloboration features that make managing online marketing campaigns quick and efficient.”
Shoutlet users can create and share RSS feeds, HTML email newsletters, podcasts and SMS messages. Members can also create applets which allow you to distribute content via your own website.
The difference between Shoutlet and the typical email marketing services is that Shoutlet leverages the power and popularity of newer Web 2.0 features instead of just email. Shoutlet tracks all sorts of data including who is reading your messages, which section of the messages are the most popular and how often podcasts are downloaded.
Shoutlet has a good set of features that could be beneficial for many small to medium sized businesses that have typically only contacted customers with email or paper newsletters. The site is clean and well organized. Right now, the site doesn’t offer any information about pricing and those who are interested have to call for a demo. For those of you who are running a business, it may be worth a shot (the demo), and if you do give it a try, let us know what you think in the comments.