Yahoo Snaps up Rivals.com

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In its first ‘official’ move since the big change to CEO Jerry Yang, Yahoo has purchased Tennessee based college sports fanatics site Rivals.com.

According to the news report from AP, Yahoo began negotiations with Rivals.com while Yahoo’s prior CEO Semel was still running the show, but the final paperwork was not signed until Yang’s second day as CEO.

Rivals.com currently has approximately 185,000 subscribers, and its CEO and 85 employees are expected to begin working for Yahoo as the company is absorbed. CNBC is reporting that Rivals.com will end up costing Yahoo close to $100 million. With it advertising and subscription mix, Rivals.com pulled in more than $20 million in revenue in 2006. Analysts expect this acquisition to increase the traffic to Rivals.com exponentially.

Opinion

For all of you college sports fans (Go Jayhawks!), Rivals.com is an essential website. I think this is a great purchase for Yahoo because of its already strong fantasy sports and sports news sites. I see this as a win-win for both companies and for college sports fans alike.


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HP HEWLETT PACKARD E1401B HIGH POWER MAINFRAME W/ (2) HP1368A
HP E1401B High Power Mainframe (no power supply) w/ VXI Plug&Play picture
HP E1401B High Power Mainframe (no power supply) w/ VXI Plug&Play
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HP E1401B HIGH POWER MAINFRAME W/ E1406A E1411B E1330B E1460A E1463A E1340A +
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HP HEWLETT PACKARD E1401B HIGH POWER MAINFRAME W/ E1406A E1676B &E1668A
National Instruments NI PXI CompactPCI Model PXI-1006 18-Slot Mainframe Chassis picture
National Instruments NI PXI CompactPCI Model PXI-1006 18-Slot Mainframe Chassis