Even though I don’t personally use them, I think personal online identity startups like Naymz and ClaimID have their own place on the web. The Internet Address Book, which has been around since 2005 with a general focus on Web 2.0-style people search, launched its own personal online identity ‘package’ today.
For the everyday person, centralization of their identity is a huge problem these days. We all have a heap of public profiles, and it’s up to us to make sure that information is accurate and kept within our control. Also, having so many identities means we have the opportunity to share it and prevent fake ones from spreading, which we don’t often make use of.
The Internet Address Book’s new package promises to solve all this by providing you with a bunch of things: an OpenID account to connect all your identities, your own .name domain to share them in a centralized way (example), and an e-mail address with the domain. To members, the package is free for 90 days, after which it costs a fairly modest â‚¬8.95 per year (around $15) to keep the .name. Read their blog post or watch the screencast for additional information.
I haven’t following the OpenID space as closely as I could be, but it’s interesting stuff that’ll play a big part in the Web 2.0 space in the next couple of years. Its adoption is growing, its premise is simple, and best of all, it’s free. Startups like The Internet Address Book seem to have realized its potential and it’ll come down to who can provide the easiest way to make the best use of it — and certainly their .name domain package is a step towards a genius solution.