comScore released some interested data on Facebook today. The data drills down into Facebook’s traffic in the last few months or so — before opening registration to the general public and after — and the exact age demographic it’s attracted in this time.
Interestingly, unlike what you may imagine, the highest demographic for Facebook is (drumroll) the 35+ crowd –the moms and dads and uncles (and even grand parents!) — supposedly equalling to a total of 5,200,000 uniques back in May 2006 and 10,400,000 from May 2007. The growth rate shows an increase of 98%, while the 12-17 crowd accounts for 149% and 181% for the 25-32. Comparatively in terms of pure uniques, however, the good ol’ (no pun intended!) moms and pops and still beat the others by large margin.
comScore also reports, and this is excellent news for Facebook’s ad sales force, that visitors have been spending an increasing amount of time on Facebook. It’s up 35% from last year, from an amazing 130-minutes-per-visitor to nearly reaching the 200s. The data only goes up to May 2007, so we’ve yet to receive a verdict on the impact of Facebook’s Platform in terms of traffic and pageviews.
I think Facebook’s demographic is one of the most interest and diverse ones we’ve seen in recent Internet years (after the dot-bomb). For CEO Mark Zuckerberg, who’s reportedly denied various acquisition offers from the major companies, this may be a decision that may eventually pay off. If he plans to take the company public or take over the world by becoming the next Google, this is the kind of stuff he wants to see in his daily server logs. 😉