Zlio, a service we covered back in April that lets users create their own online shops for a commission-based incentive, announced today that it has raised $4 million in its first round of funding from Mangrove Capital Partners, the original VCs behind Skype.
The company has offices in France and Israel, and has been doing fairly well internationally — breaking around 2 million unique visitors in the last month and getting up to 600 new shops a day. Zlio plans to launch a UK-wide version by the end of this month, along with several marketing campaigns and offices in the U.S.
Internationally, the spectrum of Web 2.0 has been taking off fairly well — specifically in countries like France and Israel (which, incidentally, happens to be where Zlio’s offices are based.) While Zlio’s concept is not too unique from affiliated shops which have existed ever since the Web 1.0 days, it’s the ease of use and the empowerment it gives to users which makes all the difference.
The official blog post can be found here. Zlio launched in September 2006 and was founded by Jeremie Berrebi.