HandHeld Entertainment, the company behind the ZVUE Media Player, announced today that it has bought user generated entertainment site eBaum’s World for $15 million in cash, totaling to a possible valuation of $52.5 million including additional stock incentives.
The site was started in 1998 in the pre-dotcom days by Eric Bauman. Aimed at the teenager/gen-Y audience, it features viral videos, pictures, audio, games, jokes, and Flash animation. Essentially, it’s a compilation of content found elsewhere on the web, but content owners can also submit their own original content with the chance of being featured.
The site’s viral appeal to its targeted audience has resulted in a growing audience which, they brag, spend over 10 minutes a day. Additionally, with more than $5.2 million in revenue, the site has financially continued to do well. To HandHeld, this is the gain of a popular content provider and a wholly new audience.