Scripps Acquires Pickle.com for $4.7 Million

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Yesterday, Pickle.com announced that it’s parent company, Incando Corporation, was just gobbled up by the new media hungry Scripps Networks. Pickle is a sharing service that has proprietary software that helps you upload images and videos from your desktop and cellphone to share with the world. They claim, “This ain’t your mother’s player” right on the homepage.

“We are committed to our strategy of owning the food, shelter and lifestyle categories online as well as on air,” said John Lansing, president of Scripps Networks. Scripps Networks currently owns the following huge websites (among others) HGTV.com and DIYnetwork.com (ranked No. 1 and No. 2 respectively among content providers on the Web in the Home & Garden category), FoodNetwork.com (the top-rated content provider on the web in the Food & Cooking category).

We profiled Pickle in depth last year.


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