Yahoo! Beats Google on Search/Portal Customer Satisfaction

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This year’s University of Michigan Customer Satisfaction index on search/portal companies yielded some interesting results. Yahoo!, a follower to Google in terms of everything, had a 3.9% rise to 79. Google on the other hand, which has always taken the lead the survey with a score of 80+, took a plunge down to 78. This year’s results can be seen here, or embedded below.

The results can be explained with Google’s lack of presence in the portal market and with Yahoo!’s attempt to increase quality in search results. Google mostly probably marginally lead search satisfaction, which was equaled by Yahoo!’s main offering — the portal on its homepage.

While the survey ranks players in terms of their satisfaction in both search engine and portal, it’s interesting to see Google fall behind in something, even if that’s by a mark of 1. Interestingly, Ask had the largest change from last year up 5.6% and catching on closely to the big players, and AOL had the largest fall down -9.5%.

ACSI for Search/Portals

(Image Credit: CNET News.com)


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