8

Chief Executive Steve Ballmer has put a dark cloud of uncertainty over the rumors of Microsoft’s proposed purchase of a 5% stake-holding in social network facebook with recent comments. Ballmer was yesterday quoted as saying “I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people.”

Mmmmm, $500 million for 5% of a fad? Has the likelihood that Microsoft will make this investment just taken a turn down negative street?

One thing that I do find interesting about Mr Ballmer’s comments is his reference to ‘younger people’ and the theory that anything that appeals to them has a ‘faddish’ nature. Quite a big call, don’t you think?

For starters, the demographic make-up of Facebook’s community is actually a lot older than most would think according to some research I found. As much as I would like to think that 35 year olds fit in the ‘young people’ category, common sense would suggest that this demographic is a little more mature, affluent and less ‘faddish’.

So maybe there is a little bit of a bluff behind the Microsoft CEO’s comments about the Facebook fad. A recent article from the New York Times certainly suggests that although Microsoft may believe that Facebook is a fad, it’s a fad that they want to be a big part of in their new move into a more ad-generated revenue strategy.

Written by | dave

No Description or Default Description Here

Profile

8 Comments

  1. Pingback: Leveraging Ideas :: The Blog of Sam Huleatt: social media, technology and startups

  2. Pingback: This Week on Rev2 - Ending 6th October 2007 - Rev2.org

  3. Pingback: Leveraging Ideas » The Steve Ballmer Ballad

  4. john rictor

    February 27, 2008 at 5:31 pm

    Wow, that’s some real quantitative research you got there James. I suppose facebook isn’t about college fags afterall.

    You’re head is so far up your as you can’t realize facebook is not a fad? Pft. I feel bad for you.

  5. john rictor

    February 27, 2008 at 8:31 pm

    Wow, that's some real quantitative research you got there James. I suppose facebook isn't about college fags afterall.

    You're head is so far up your as you can't realize facebook is not a fad? Pft. I feel bad for you.

  6. john rictor

    February 28, 2008 at 1:31 am

    Wow, that's some real quantitative research you got there James. I suppose facebook isn't about college fags afterall.

    You're head is so far up your as you can't realize facebook is not a fad? Pft. I feel bad for you.

  7. ugg

    September 15, 2010 at 7:36 am

    ugg boots cheap and discount ugg boots are also made from Australian double faced sheepskin just like cheap ugg boots and ugg boots sale. Manufacturer direct marketing.50%-70% OFF!Fast Free Shipping for ugg boots.

  8. 229000098

    November 7, 2011 at 12:27 pm

    UGG Boots 5825 balls will be among our UGG 5819 Classic Cardy Boots Chestnut For Women’s no matter how long it will not wear the ball and will not shrink.So in the UGG boots 5819  is one of spring’s must-have item. Welcome to ugg1873boots to buy australia UGG boots. Posted in classic cardy 5819 ugg boots cheap
    Boots 5163 buy australia UGG boots, discount UGG Classic Cardy boots 5819, fashion UGG sheepskin boots onsale, UGG 5819 Classic Cardy Boots Chestnut For Women’s UGG is in line with overall embroidery on Bohemian style, low-key yet still gorgeous. China boots and shoe stores are rare,
    UGG Boots Outlet mm are in the network so that overseas buyers purchasing some well-known foreign brand UGG australia boots fast shipping , and some cheap UGG online are non-authentic, warm and comfortable and natural to poor more. UGG Leopard is actually very responsive trend this season! !

You must be logged in to post a comment Login

Leave a Reply