Microsoft today announced the purchase of Jellyfish.com, a Wisconsin based discount shopping service. According to Jellyfish.com CEO, Brian Wiegand, the price of the buyout will remain undisclosed. A formal announcement about the details of purchase is expected to be made on Monday. Brian, however expressed excitement & delight on partnership agreement with Microsoft and termed it as victory for Jellyfish and the state of Wisconsin.
Jellyfish, which is the third company to be sold by Wiegand, will maintain its current identity under Microsoft. Also, Jellyfish will continue with its full batch of current employees including its two co-founders. Jellyfish had also raised about $5 million a year ago, with fund raising activity focussed towards improvement of its search & social components for online shopping.
Jellyfish’s efforts in search improvement coupled with Microsoft’s interests to invest heavily in shopping/commerce as a key vertical for Live Search are believed to have paved the way for this acquisition.
It is believed that Jellyfish will be integrated into Windows Live search and its special feature ‘Smack Shopping’ will be heavily incorporated into some other features of Windows Live search like niche community.
Jellyfish is an online shopping website that enables shoppers to search & compare prices for specific products with cash-back plan. Jellyfish platform is a reverse auction where buyers bid on reducing prices and the bet is placed on timing of an order and buyers do not have information about the quantity at the given price. Jellyfish offers its users “smack” shopping which is term used for group of jellyfish featuring themed segments. Jellyfish offers its viewers a personal page and a chat utility with other shoppers. Recently, Jellyfish achieved product sales worth $5 million with sales ranging from bicycles to shoes.