An Interview with Byteswap Founder Matt Brown

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ByteSwap is an online file management service that acts like a “Virtual Cabinet” for users to organize and personalize their information and share it with their buddies and ByteSwap community members.

It is an effective solution to store virtually anything ranging from links, files, to notes and contacts.

We hooked up with Matt Brown, the founder of Byteswap, for an e-mail interview and insisted to share his thoughts about the startup, its features and future plans.

What is the meaning of name “Byteswap”, can you tell us what’s behind this name?

I worked 9 years for a company that provided information products via satellite delivery to a proprietary receiver box. The transmission side of the system ran on Intel-based systems (little endian) and the receiver had a Motorola processor (big endian).

So we had to swap bytes on the transmission side so that information would show up correctly on the receiving side. Anyway, we made great use of “byteswap” functions to accomplish this. I always liked that phrase – byteswap – and registered the domain some time ago.

When it came time to name this service, byteswap just seemed to fit. The service involves storing electronic information (bytes) and has some sharing capabilities (swap). Long explanation, but there it is.

What are the key functionalities of Byteswap?

At a high level, Byteswap is a service that lets you store and share all kinds of information – links, files, contacts, notes, and more. These items can be quickly retrieved later via keyword search or by looking in virtual file folders. Think of it as a virtual file cabinet, or a personal search engine.

A great tool for personal use becomes even more powerful when you share with other like-minded people. These might be co-workers, friends and family or other Byteswap users who share a common interest. Chances are, what’s relevant to them is relevant to you.

Once you start developing and sharing with these social connections, you have a much larger pool of relevant information to draw from. It’s important to note that you have precise control over who can access each piece of information you store in Byteswap.

Other features include a personal blog, user messaging, group discussion boards, a “look later” queue for links you want to set aside for looking at later, a convenience list of the sites you visit regularly and more.

Are there any other services providing same set of features as Byteswap?

Certainly there is some overlap with the social bookmarking sites and the online file storage sites, but I amm not aware of another service that has the breadth and depth of functionality as Byteswap – and we’re just getting started.

Tell us something about the team at Byteswap. What’s your marketing strategy?

Byteswap is a very small startup company and consists of myself supplemented by the work of a few contractors. The main methods of marketing employed to-date have been to try and get the word out on a few influential blogs, get our firefox toolbar application publicly released and, of course we rely heavily on the viral, word-of-mouth recommendations of our users.

Future/growth plans?

We will be introducing new functionality soon to suggest information to our users based on topics of interest that they’ve identified. Kind of a personal information assistant, if you will. We will also be introducing additional types of information that can be stored on Byteswap among other things.

What are you waiting for? Sign up to Byteswap now.


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