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TechCrunch had things to reveal today about Google’s upcoming meta social network, code-named “MakaMaka,” which we reported on earlier. The project, which will be called OpenSocial, will be debuting Thursday under Google’s API section. Contrary to previous rumors, it in itself isn’t a social network, but a kind of a “group” platform — a set of common APIs shared by a bunch of other social networks.

Some of the social networks Google plans to involve into OpenSocial include Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, and Friendster — all names you’ll probably recognize as second-tier alternatives to MySpace and Facebook. The common APIs, three of them included in the launch, will enable developers to access:

  • OpensocialProfile Information (user data)
  • Friends Information (social graph)
  • Activities (things that happen, News Feed type stuff)

As Richard MacManus points out, OpenSocial will take the “third place” of social networks. In other words, Google is collectively making an effort to gather the “others” and put forth some competition toward efforts by the two giants, MySpace and Facebook. And this fits perfectly in their goal to be an open, developer-oriented company, and empower thousands in building on top of them. Who have they gathered so far? Flixster, iLike, RockYou and Slide, among others, whom you’ll know as the giants of Facebook Platform and MySpace widgets.

With Google playing the tertiary party in the social networking game, things have just got a little more interesting. It’s a great time to be a developer. More so, having a web service which piggy-backs on social platforms seems to be the ideal distribution mechanism for many. And for the users, there are great benefits — data is converging, information is being distributed everywhere by everyone, and appropriately so, two words best describe this change — “open,” and “social.”

Written by | dave

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11 Comments

  1. Pingback: My Ghillie » Google’s OpenSocial to Debut Thursday, APIs for All

  2. Pingback: The user interface is dead – long live the user interface « Martin’s Weblog

  3. ritchiek49

    November 5, 2007 at 4:42 am

    I have got the lot, both with Yahoo & Google and have been trying it on my own!
    Sorry, but now that I am officially on the pad, let me try again? Thanks, Iain

  4. Singapore Escort

    January 14, 2009 at 1:47 am

    What's your take on open social social now.

  5. Singapore Escorts

    January 22, 2009 at 8:45 pm

    Google is giving other social network platforms a run for their money.

  6. Property Sale

    January 22, 2009 at 11:55 pm

    Google is not expected to kill these 2 giants given its expertise or the lack of it in the social network platform.

  7. Web Design

    January 30, 2009 at 12:41 am

    Google has already tested orkut in social networking domain. It relatively did well too, being the first in the race… Later now I guess a lot of other good sites are available with more advance application and user control. Google must come with something big to make a difference.

  8. SEO

    January 30, 2009 at 4:01 am

    This is what Google is trying to expand themselves by making new merger group platform but does it will also provide us the sufficient security along with tracking user’s data and his interest..

  9. SEO

    January 30, 2009 at 7:01 am

    This is what Google is trying to expand themselves by making new merger group platform but does it will also provide us the sufficient security along with tracking user’s data and his interest..

  10. Web Design

    January 30, 2009 at 8:41 am

    Google has already tested orkut in social networking domain. It relatively did well too, being the first in the race… Later now I guess a lot of other good sites are available with more advance application and user control. Google must come with something big to make a difference.

  11. SEO

    January 30, 2009 at 12:01 pm

    This is what Google is trying to expand themselves by making new merger group platform but does it will also provide us the sufficient security along with tracking user’s data and his interest..

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