Interview: Nigel Cannings, CEO of Jiglu

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jigluJiglu is a recently launched tool for bloggers which enables the linking of web content by intelligent tagging. A free widget is also offered to help site visitors dig deeper into content. The process is quite simple and involves three steps: register your blog, install the Jiglu widget, and let Jiglu do the tagging. :)

Nigel Cannings, Jiglu CEO spoke to us about the service.

What does Jiglu mean?

It’s a combination of “Jigsaw” and “Glue”, the idea being that we are helping piece together lots of otherwise unstructured information.

What kind of bloggers does Jiglu look to appeal to? Do you guys imagine it being integrated to the scale of, say, an Engadget of the world, or are you going after the personal types?

We see it as encompassing the whole range, from small personal blogs to large commercial publications. We have built the system so that it can self-tune depending on the amount and type of content. Anyone who wants to have more of their content read by more people can benefit.

Why would someone use a service like Jiglu, as opposed to tagging their content themselves?

We are able to read and remember everything you have ever written, and find the connections between every single post. That is not something an individual can do themselves. We do not seek to replace manual tagging, as you may want to manually categorize posts as well, but we feel that we are able to give a completely new way of indexing and navigating blog posts.

Jiglu is being pitched as a service primarily for the enterprise users?

No. We see a strong demand for it in the personal space. Tools of this power and sophistication have not been available in the consumer market until now. That said, the fact that we have an ultra-lightweight deployment will make this attractive in the enterprise as well.

Do you think tags are useful in a much broader sense — moving away from blogs?

Certainly in terms of the way we define it, yes. The web is full of silos of information. You may have a blog and a wiki and your own web page, maybe even a discussion forum as well. At the moment, these don’t talk to each other. By aggregating the content, and linking and tagging them together, it doesn’t matter where you keep your content, it will always be linked to other relevant material.

What do you think is the single most important aspect that differentiates Jiglu from other services?

A very pretty, very intelligent, tag map :-)


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