Israeli Start-up Yedda Acquired by AOL

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As a part of its tactful market penetration strategy, AOL has acquired the Israeli Q & A start-up, Yedda.Yedda was founded in the Israeli city, Tel Aviv in 2006.

According to AOL, the key driver towards acquisition has been Yedda’s path-breaking concept, the semantic technology that “automatically matches questions to other related questions and topics, while choosing the best available users to answer the question.” Although the financial terms of the deal are yet to be disclosed, Yedda would very soon begin appearing on AOL’s sites over the next few months.

AOL has been on a bit of roll in terms of its acquisition strategy. In an effort to position itself as an advertising-focused media company AOL purchased advertising-technology company Quigo, and in later in the spring, it acquired cell phone advertising firm Third Screen Media.

Will the site’s user base would change or the kind of questions raised on the site would differ? Only time can tell, what would happen with the blending of American flavor into Israeli curry. For the moment, you can enjoy searching for answers to some teaser questions like: ‘Whats Yiddish’, ‘What is the speed of light’, How do I contact Bon Jovi’.


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