Motorola Recognizes The Power of Social Networking

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Apple, Microsoft and The Social Media Saga

12767_MotImage Handset companies are diving deeper into social networking space. Motorola is the latest to join the bandwagon, with its decision to make an equity investment in Tilefile Limited, a social-media platform developer. Tilefile has developed an innovative social media platform that establishes connection between users and communities via a “content-neutral” media format.

A statement made Motorola’s managing director Reese Schroeder says, “Our investment reflects our commitment to innovative companies, such as Tilefile, as they strive to seamlessly connect people and communities.” Hmm… I’m not sure whether it is commitment to innovation or fierce competition from rival companies like Nokia which seem to be surging ahead.

Having said that, the move shows that social networking has made an impact on these mobile companies which have been traditionally into hardware and software of handsets. I was listening to FIR podcast the other day, which focuses on the shift from desktop computer to access web. Today’s consumer doesn’t really like to be tied down to the computer, and that is why we have a product like the iPhone that is making it big. With so much of activity going on it is natural for consumers to expect features of sharing video, pictures, music and links on the cellphones.

The Tilefile platform combines audio, photos and videos into a single content-neutral format which is called “Tile.” The social activity takes place around each tile. The Tile “front” is the media and the “back” of a Tile is the community. Users are empowered with a non-linear view of multiple “social media packages” which fits phone and web. These Tiles can be clubbed with others to form combinations that can be easily shared or launched to other locations on the Internet. The social activity also travels along and thus connects people via messaging, sharing and publishing.

Motorola’s move doesn’t come as a big surprise as rival Nokia has already forayed into content and services. As a matter of fact, Nokia prefers the “Internet company,” although its profitable deals come from low-cost handset sales in emerging markets. Is Motorola going to benefit from this deal? Only time can tell.


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