AdBrite is the fourth-largest ad network in the US, ranked by page-views, according to comScore’s December 2007 MediaMetrix report. This is a huge step for the new media ad startup which just served over 25 billion page-views for December. Only the big guns — Yahoo!, Google and AOL’s Advertising.com — served more page views, an encouraging sign for the young startup.
Advertising Networks Pages Viewed (MM) 1. Yahoo! Network 282,320 2. Google Ad Network 221,476 3. Advertising.com 58,343 4. AdBrite 25,446 5. ValueClick Networks 23,111 6. Traffic Marketplace 10,770 7. Tribal Fusion 10,159 8. 24/7 Real Media 9,749 9. Specific Media 8,804 10. Casale Media Network 7,329
Adbrite has received three rounds of funding from Sequoia Capital and Artis Capital Management totalling $35 million. Most of that money was earmarked to launch expand with new service offerings such as Spottt, their new ad sharing service which should be quite similar to Entrecard.
There have always been issues surrounding the quality of ads shown by Adbrite and most of the time this is substantiated. However, with all the new funding and the amount of publishers on board with the service already, they can improve in this area of the business and legitimately challenge the likes of Advertising.com.
Of course, this is no major breaking news to report on but seeing the number of bloggers and new media publishers that penetrate the network, it indicates a trend we’re likely to see over the coming years — and this marks a check-point right at the root of it.