Adbrite Fourth-Largest Ad Network in USA for December

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AdBrite is the fourth-largest ad network in the US, ranked by page-views, according to comScore’s December 2007 MediaMetrix report. This is a huge step for the new media ad startup which just served over 25 billion page-views for December. Only the big guns — Yahoo!, Google and AOL’s Advertising.com — served more page views, an encouraging sign for the young startup.

 
    Advertising Networks        Pages Viewed (MM)

     1. Yahoo! Network          282,320

     2. Google Ad Network       221,476

     3. Advertising.com         58,343

     4. AdBrite                 25,446

     5. ValueClick Networks     23,111

     6. Traffic Marketplace     10,770

     7. Tribal Fusion           10,159

     8. 24/7 Real Media         9,749

     9. Specific Media          8,804

    10. Casale Media Network    7,329
 

Adbrite has received three rounds of funding from Sequoia Capital and Artis Capital Management totalling $35 million. Most of that money was earmarked to launch expand with new service offerings such as Spottt, their new ad sharing service which should be quite similar to Entrecard.

There have always been issues surrounding the quality of ads shown by Adbrite and most of the time this is substantiated. However, with all the new funding and the amount of publishers on board with the service already, they can improve in this area of the business and legitimately challenge the likes of Advertising.com.

Of course, this is no major breaking news to report on but seeing the number of bloggers and new media publishers that penetrate the network, it indicates a trend we’re likely to see over the coming years — and this marks a check-point right at the root of it.







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