Rumour: Digg To Provide White Label Solution for IAC

By Rev2 Team February 6th, 2008

Update: BigNews, what looks like a Digg/Techmeme/Newsvine combo, is revealed. See our followup post here.

Digg has been publicly on the lookout for a buyer for quite sometime now with a reported $300 million price tag. IAC, once rumoured to be acquiring Digg, is said to now be working together with the company on a white label solution with their search property Ask.com. Silicon Alley and ParisLemon reported on the rumour earlier.

“I’ve seen it, and it looks great,” Silicon Alley Insider quotes a correspondent. If IAC is working on a user generated content system with Digg, it would have to be in response to AOL’s Propeller, which, while not the market leader, stands as a second or third to Digg and must drive a fair amount of pageviews to AOL’s online empire.

IAC has a strong portfolio in acquiring and working on new web services, and the partnership with Digg — if true — would be a good test in their search for new markets to capitalize in the emergence of Web 2.0. Additionally, Digg has a pageview model which would fit nicely with Ask.com. The company has also once been a sponsor of the related online video podcast Diggnation, which leaves another floating point for rumorists to ponder.

For Digg, which has long been seeking a buyer, it could be that the partnership is a stepping stone of a future acquisition. That said, it might not make sense to be building a separate white-label property now when you’re planning to buy the company itself in a few months. Also, partnering with a competitor of other potential buyers — namely Google, Yahoo!, Microsoft and AOL — might not be the best idea at this stage since it may be the show-stopper of a possible acquisition.

We’ll be sure to keep you posted on the rumor.

http://www.rev2.org/2008/02/06/ask-partners-with-digg-to-launch-bignews/ Ask Partners with Digg to Launch BigNews – Rev2.org

[...] we reported earlier today — being one of the first to predict its likeliness — the rumour that Ask [...]
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Digg is great site to dig for information and stuff. Well and good if it has been acquired.
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I am into digg – its a great platform.
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Whether acquired or not, it should continue to strategize and grow.
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Digg is an addiction..The way this site can make you famous and get you with the information I think is the main reason it so popular
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When two medium level companies plan to merge, they usually get more profit. Now this would be a competitive edge for IAC to prove itself and maintain its position in the market. But Do they really think after making this partnership, they would be able to cope up with YouTube.
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When two medium level companies plan to merge, they usually get more profit. Now this would be a competitive edge for IAC to prove itself and maintain its position in the market. But Do they really think after making this partnership, they would be able to cope up with YouTube.
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When two medium level companies plan to merge, they usually get more profit. Now this would be a competitive edge for IAC to prove itself and maintain its position in the market. But Do they really think after making this partnership, they would be able to cope up with YouTube.
http://pintiniblog.wordpress.com/2008/02/12/reseaux-sociaux-news-120208/ Réseaux sociaux: news (12/02/08) « pintiniblog

[...] Chris Winfield, ShoeMoney – What Does Social Media Have to do with Search? Plenty, Bill Hartzer – Rumour: Digg To Provide White Label Solution for IAC, Rev2.org – Big brother is watching me, Alexander van Elsa – StumbleUpon – Becoming More [...]