At Rev2, I’ve sold my own ads since day one (except for, of course, the AdSense blocks.) This is because while I realize the power of an effective sales force, I also think a small to medium-sized publication doesn’t need one to sell 4 – 10 spots, let alone adhere to the hefty 50% cut put forth by some ad networks. And it’s worked out superbly. Now, Adregate just made my job easier by a milestone.
For small to medium-sized publishers, bloggers, and website owners (such as myself), the service allows you to manage, literally, every ad spot and campaign that ever happens on your site. After signing up, you can specify different ad spots that you have available (e.g. leaderboard, 125×125 button, medium rectangle, etc.) Of these, you can either “port” over your existing campaigns — if you have any — or provide potential advertisers with a media kit.
The service has a range of plans, supporting 1 website and 50,000 impressions in its free one to everything unlimited in its $200/month. While the charge may seem hefty, for some publishers, the backend control panel and the value added to both parties may make it more than worth it. Adregate delivers fairly rich stats and I can’t emphasize enough how many aspects of your ads it lets you control.
The service, by being more of a tool and less of a “tried and tested” ad network of sorts, fills a huge niche in the small to medium publisher space, and I may just look into spending the weekend porting over all my campaigns to it. And I’d recommend all fellow little-guy bloggers to do the same!
