Officially unveiling tomorrow, Microsoft is launching Live Search Cashback — a tool that seeks to save shopper-searchers money, or at least, those who use it. The site, or at least a majority of it, seems to be live already.
The way it works is that by using the tool as a shopping search engine, little tidbits or ‘cashback’ deals are offered with specific products. These are indicated with a little icon (). You can sort products by the bottom line price and compare to find the best deal. Once you’ve selected your product, you’re asked to setup your free cashback account, and once that is done, your account accumulates as you save cash. After you reach $5 worth of savings, you can go ahead and claim it.
The technology and concept is ported from Jellyfish, a startup which Microsoft acquired in 2007. Jellyfish was popular among its shoppers for the very Cashback Rewards service, and Microsoft is now incorporating it into the shopping search part of Live Search.
Unlike their past acquisitions, it’s great to see Microsoft take that step and use it to better their own product platform. Of course, Live is relatively behind and despite its supposed reach and technology, has failed to make grounds among daily Internet users, but that doesn’t stop them from trying. Online shoppers, save your bucks.