RevResponse: Targeted B2B Alternative to Publishers

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Alternative money-making services for publishers and content creators have been out there, but only now are we starting to see real, liable forms of these be practical take off. One such service is RevResponse, which pays publishers a CPA (cost-per-action) for offering audiences in their particular field free related content (magazine subscriptions, etc.), along with a co-branded avenue (such as ours) or integrated widget to lead to them.

The service advertises itself as a ‘B2B performance-based publisher network,’ a step up from the 90s cliche B2B schemes and sites, and one with a practical applcation to it. Publishers sign up and use the step wizard to create and add the links code to their site, blog, RSS feed, or e-mail newsletter. The ‘links’ or subscriptions are audience targetted and can be anything from magazines to white papers, downloads, and podcasts.

The service, or at least its CPA-payment scheme, can be looked at as a viable alternative to traditional CPM or CPC based advertising. While those formats serve greatly do a diverse and mainstream audience, for more targeted audiences — what most blogs and content creators carry — it can be a more superior optios.

Something notable about the idea, of course, is that everyone wins in what would otherwise be pay-for value (e.g. magazine subscriptions). The publisher makes a buck, the magazine or content advertiser/publisher on the other end gets an additional subscriber, and more importantly, the reader/user/consumer gets value. It’s a win-win for all.


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