Let’s say you’re an independent news organization with a small budget and only two mobile crews to cover an entire city with. What if, for the same cost in equipment as those two traditional crews are, you could have six or eight crews? That’s the kind of change that LiveU could mean for the world of live, on-the-spot broadcasting.
Of course, the technology isn’t just limited to television or news stations. Anyone could use it for any number of things. I foresee live, online broadcasts of news conferences, last-minute corporate updates, and amateur or semi-pro Internet news startups grabbing this technology and running with it.
It works by using wireless solutions to broadcast video uplinks—rather than the traditional satellite uplink from a large van or truck, as most news agencies use. Using small, affordable, high-quality video transmitters that convert video to wireless, LiveU can quickly create broadcasts on-demand.
Backed by Canaan Partners and Carmel Ventures, this startup has a good backing and has been around and in development since 2006. Their latest and marketable technology is labeled LU-10. Used recently by NBC at the Olympic Games in Beijing, the solution obviously has some merit.
This is one of those technologies that could, in all seriousness, change the way the world interacts. It won’t be as big as the Internet itself, maybe, but it could be up there. Any great enabler like this could be has that potential.