Is India Pricing Themselves Out of The Market

It seems like forever now that Joe I.T. Worker has been pacing the widow’s walk, waiting in vain for our technology jobs to come home from India like longshoremen’s wives keep watch during Ophelia crab season.

And despite the fact that your 55-year-old neighbor’s sweet software engineering gig was just lost to a 20-year-old in Bangalore, India – where household income has surged 10 percent each of the past five years – the winds of change are blowing from east to west.

Here are three reasons why Americans can expect a reversal of fortune in the outsourcing of their jobs, especially to India.

3. The Obama factor: The President-Elect has been adamant in saying he’ll keep jobs stateside. In fact, Barack Obama is a proponent of nixing tax breaks for companies who keep jettisoning jobs way out east. That would definitely count as “change.”

2. Wage inflation nation: A number of official-sounding organizations boasting confounding acronyms have come to the same conclusion: Wages are rising about 15 percent annually for India’s IT workforce. That can only continue for so long before domestic companies’ bottom lines can no longer justify marginal human capital savings in the face of rampant negative PR. This is especially true when taken in tandem with the possible tax incentives an Obama administration will offer.

1. Our own pathetic economy: The fact that we’re in recession brings a couple of wildcards into the outsourcing discussion. First of all, the Indian rupee is worth much more now against the American dollar than when the first 100,000 jobs were shipped overseas. Second, with our unemployment rate at nearly 7 percent, IT workers are willing to work for less right here at home. Forget about Silicon Valley perks like kegerators and free massages; U.S. workers just want jobs.

The outsourcing flow won’t switch to ebb overnight. The Oracles of the world won’t put a stop-hold on shipping jobs overseas tomorrow. But the stage is set. As Forbes said back in February 2008 “The cost advantage for offshoring to India used to be at least 1:6. Today, it is at best 1:3. Attrition is scary.  Jobs that are low value-added and easily automatable should and will disappear over the next decade.” They further point out that as the 1:3 cost structure becomes 1:1.5, it will soon become inefficient to use Indian labor. Why not Kentucky or British Columbia? For many Europeans, Eastern Europe has already become more compelling than India. The pure labor arbitrage equation will no longer balance.

One last interesting point to note.  Salaries in India have risen over 15% last year (2007), which is almost a full percentage point higher then the previous year.  This year India’s wage inflation is expected to rise up to over 15%.  That makes their fifth consecutive year of salary growth above 10%.  Now if you add this to the appreciation of the rupee against the weakening dollar at the beginning of 2008, and assume that a 15% salary hike rate, with a cost advantage last year of 1:3 in favor of India, it doesn’t seem likely that India will have any cost advantage in the next decade.  This of course, is also assuming that the wages in the United States remain constant.  What happens to India should their cost advantage disappear?  Already, I have spoken to dozens of companies and creatives who have stopped using India for their web development, and have since switched to using designers and programmers in other countries.  Countries like Indonesia, Argentina, and Eastern Europe pose a great threat to the Indian IT market. Sites that used to cost $1000 to build in India now cost $3500.

My advice to anyone thinking of outsourcing is simple….There is a big world out there and many of the countries in this world produce over qualified developers who speak several languages perfectly.  India is not your only option, look around a bit, you will be pleasantly surprised.  If you don’t know where to start to find these type of freelance rock stars, I will input a shameless plug here and suggest you look on www.vois.com.  There is an amazing group of talented developers from numerous countries, even in America, who are ready willing and able to work.

So who knows, the next time you call a virtual help desk, Joe might answer the phone. And his name might really be Joe.

Although this happened after I finished writing the article, I wanted to point out the recent developments at Satyam, which I believe is India’s 3rd largest outsource company, the chairman has just admitted that his last 5-10 years of financials are bogus, inaccurate lies.  Satyam is the word for truth when translated into English, which is ironic since it is anything but the truth.  It is easy to recognize that India’s corporate giants can now pull off huge scams and scandals not much unlike American giants like Enron and Worldcom.  If business wasn’t falling off, they wouldn’t have to falsify this information in order to maintain their steady foreign inflow.

Most Commented

  • I've been reading along for a while now.
    I just wanted to drop you a comment to say keep up the good work
  • Dude, you are mistaking..There is no alternative to India in service sector just as there is no alternative to Chine in manufacturing sector.

    You can dream that one day America will stop outsourcing to India and opt for Indonesia, Argentina or Malaysia..reason is the those countries lack the basic infrastructure ie engineers to support hi quality services.

    And even if you Americans stop outsourcing jobs to India, we will opt for EU. Simple as that.
  • pawanvarma
    Hi, Craig.

    I really appreciated your article because it pointed out a different perspective. Indians (I am one) are patriotic and outsourcing is a source of national pride. You showed that, patriotism aside, there are forces that could turn the tide back to the US, and that India would likely lose its lower cost advantage in the near future.

    The "problem" I saw with your article is that cost is only one of many factors. As outsourcing matures, it will become less and less of a factor, as I will try to show by example here.

    In planning a software development project, industry norms are that project management accounts for 10-20% of the cost, requirements definition and high level design accounts for roughly 30-40%, and the remaining 40-60% is allocated to design, development, and testing. So, from a total budget of $100,000, between 40-60% ($40,000 - $60,000) would be allocated to these three areas.

    If the savings are 1:3, it means that the cost saving is one-third, or $13,000 - $20,000.

    Your point, if I understood correctly, is that fairly soon, an American company will say that this saving is not worth the added risks and logistical complications; so "buy American" makes more sense.


    In a strict sense, you would be absolutely correct, and this type of work may go to Eastern Europe, South America, or other upcoming IT centers.

    What you miss, however, is that as outsourcing in India has expanded, so have three other things:

    First, the number of certified (CMMI, ISO, etc.) facilities in India has gone up tremendously. So, if an American customer is legitimately concerned about quality and reliable delivery, these facilities will offer more than just cost.

    Second, Indian companies and Indians in general are deeply embedded within the companies that would award such contracts. I personally have been instrumental in guiding more than one organization to using India for their outsourcing work after looking at quality, security, turnaround time, cultural adaptability, and other factors.

    Third, Indian outsourcers recognize that the cost advantage is fading. In response, they are successfully adding more value to their offerings, and consequently increasing the returns for their clients. Referring back to the previous example, if an Indian company can reduce the cost of project management, requirements definition, and high level design by another 20% (instead of 33%), then they can deliver another $8,000 - $12,000 in savings. This brings the total to potentially $32,000 in savings. This may, in fact, affect the decision to move the work to India.


    A consequence of these 3 factors is that cost alone is no longer the driving force behind the decision to move to India. I could list more than 80 other factors that influence this decision. If Indian companies continue to improve their abilities in these other areas, then India will continue to be a major center for outsourcing. Mr. Obama notwithstanding, the move to India will only increase in the coming years.

    Thank you again for a wonderful article. It was well thought out and very much appreciated.

    With regards,
  • This is extremely well thought out, and I really have nothing to counter with. Unlike the previous comments above, at least you show fact instead of emotional outbursts. Please email me if you ever want to write your own article here discussing this issue. I would be happy to publish your thoughts.

    Thanks pawanvarma!
  • pawanvarma
    Hi, Craig.

    Thank you for your kind words. I am an outsourcing specialist and would
    love the opportunity to write some articles for discussion. Honest
    feedback from a skeptical audience is exactly what I am looking for.

    Please take a look at my blog (www.outsourcingreadiness.com) and let me
    know if the writing style/content is what you are looking for. If you
    have ideas regarding the topics, I will create a series of articles for
    your review if you feel it would be of benefit to your readers.


    - Pawan
    (pawan@outsourcingreadiness.com)
  • Bill Canobis
    Truly enlightening and very illuminating , I think Rev2 should replace Craig's original article with this Comment.

    Bill canobis
  • I think the manpower in India costs really cheap. I like to outsource many of my work into them.
  • Pakistan is a good option. You may contact me for cheap outsourcing options

    sorry for being such cheap :P
  • You should bid on jobs on www.vois.com!!
  • Afsal Guru
    Yeh , They are pretty cheap , you can hire programmers in Lahore for 1/30th the Price of your Florida guys .

    Afsal Guru
  • Raj Kundra
    Poor quality article and not upto Rev2 standards at all, totally misinformed ,
    very delusional and pathetically opionionated.
  • Not a poor article at all! Try writing one with actual facts like I have done and send it into me! You cannot dispute the facts my friend.
  • Raj Kundra
    Actual Facts , ??!! iam ROTFL ,btw did you write this on April 1st ?
  • Pete schafter
    Who ever wrote this article sounds like some 55 year old American who got laid off as his job was sent to
    India , There are just so many flaws in this Article so you may consider looking for writers in India as I can personally give you some contacts . Thinking of the reversal of Outsourcing is like assuming the Brits will rule the world again, C'mon give me a Break!!! The Playing Field is Already leveled with Software,Legal,Business,Medical ,Media Outsourcing [Have you watched SlumDog!!!] , India is in the center of the World Now , it is a Knowledge based economy with the Youngest Population in the world producing more Professionals every year then what the US does in 2 decades, Your children need to compete with Indian and chinese kids for their Survival , I would appreciate if you would train your kids in Mathematics instead if Whining about SATYAM in this poorly written article. BTW I am an American.
  • 37! What are the other flaws. Many of the points in the article are fact. Those numbers cannot be disputed. I have personally hired programmers here in Florida for the same amount we used to pay people in India. Why wouldn't I just hire local once things are somewhat equal?
  • Sam Benoit
    Poorly Written article which contains Opinions in the guise of Information , aka The FOX news,
    sad but may be you need to check this presentation and learn more About India and China instead
    of crying !!

    http://www.youtube.com/watch?v=jpEnFwiqdx8

    Sam Benoit
  • Sam, this isn't poorly written. What I have stated are facts. Sucks that you do not agree with me, but if what If you re-read the article you will notice I say "This of course, is also assuming that the wages in the United States remain constant. " If they do, and India keeps rising then there is no benefit. China will grab their business.
  • SO whats your take on the American Entrepreneurs shifting to and running their businesses out of India , Including American Corporations [AKA IBM] due to the Cost factor ?IBM alone has 185,000 employess in India!! will you still be writing such articles 2 yrs from now, I doubt as it would have been outsourced to a Knowledge Worker in the Knowledge Economy [India] . Your experience again doesnt make a valid point to write such baseless article !
  • Although I agree with you that I have zero experience living in India as an American, I have plenty of experiencing outsourcing my work there. About 5-10 sites completed. So, perhaps my experience is at the micro level, and yours certainly is at the macro, but this article was more of an overview. As I said in the article, this will not happen overnight, and if things happen to change in both economies, maybe my predictions will be entirely wrong.

    On another note, what is your experience living in india in the IT sector in India? Would be interesting to have you share some thoughts.
  • john Sampson
    Thats great to hear , but You cant generalize with Your Micro Experience for a country of 1 Billion People!! which is going to be the largest English speaking country in the world which is also the largest Democracy in the world. American Entrepreneurs have realized this , You need to acknowledge the fact that the days of our Economic/Military Supremacy is over, hence we are going to India and China and fund our Research and Development which is simply not possible as we just dont have good number of good graduates compared to them, Again I am not talking about making some sites but serious R& D work for the Next generation of Augmented reality Technologies. In india , I have abundant Human Resources, Innovation friendly Government policies and Low cost of Operation. It would simply be not possible back Here , I cant afford it. Thinking Obama will change the game is like assuming Romans will rule the world . You got to acknowledge the fact that the Playing field is already leveled . BTW IBM is planning to offer Jobs to 1% of its US workforce in India with Indian Salaries.We are living in truly exciting times!!
  • Although statistically the number one speaking English country will be China and not India! Please tell us what things you like and dislike about living in India! Very curious to know! Personally I have never been.
  • john Sampson
    Statistically India is poised to be the Worlds Most Populated country by 2022 as They do not have the Single CHild restrictions as in CHina !! Doesnt that make them the Largest English speaking Nation by then? As some one who has extensively travelled India and CHina, I have realized that the majority of Indian children are admitted in English medium schools, every one speaks in english including hawkers/cabbies etc..This is the opposite of China where a westerner can not survive with out a translator [I was there ]. Indians speak in english where as chinese expect you to speak in mandarin. Also that India is a Knowledge based Economy and not a Export driven economy speaks volumes. Do you know that 70% of Chinese GDP depends on their Exports? Can the chinese be trusted with Intellectual Property , Do you get the joke here?? What I really like about living in India is the low cost of living like the 70's but the availability of bleeding communication technology like 3G/ WIMAX which is causing a wireless revolution, You should remember we are talking about the worlds largest internet population [you could say chinese but their internet is different from what Indian experience due to state censorship] , Hence the opportunity here for innovation is Exponential , with the Indians innovating in the IT/automobile/Medical/Space arenas, These are exciting times.
  • john sampson
    you couldn't hire a single Indian for your development work, May be you should outsource the Sourcing too, IBM has done this and just last month these are the New Hires city wise :

    Bangalore : 2800 Hires
    Chennai : 1900 Hires
    Mumbai : 450 Hires

    Again this is Just last month, So moral of the story is to Outsource the Sourcing to India as they can get you better Dollar rates and cost efficiency . I have personally interviewed the Indian candidates and have been surprised at their Engineering/Creative Quotient , Our children are no way near them now. its sad but true
  • Dev Patel
    Doesn't Rev2 have any one doing a Quality Control over the articles being featured,
    just giving a Bad Reputation to Rev2....Unsubscribing........good bye rev2
  • Oh Well! If your child disagreed with you on something you said, would you just say goodbye to them?
  • Carol Siegel
    So are you saying that you are a Child?

    Carol
  • At heart! Of course
  • Carol seigel
    same here ...bye Rev2........
  • Sorry to see you go Carol, Odd that you, Dev and Sam all coincidentally decided to disagree with the article at once, with anonymous faces!
  • Casper
    It's weird how Don, Dev, Carol, John, Pete and Sam all write in exactly the same way with Inappropriate Capitals. Fuck Off Trolls.
  • Pete schafter
    A Parital Truth is truth but technically a 'Lie' , I can only pity you for being so optimistic about which I have no problem at all, Remember that We are seeing an end of the AMERICAN EMPIRE, The Beijing Olympics was the end of the American Economic Super Power, The Moment the First flight Flew into the WTC , it marked the End of the Military Super Power of America, Which has troops in 700 Military bases across 150 countries, American troops are too stretched , they are tired . Dont you remember the collapse of the Greek/ROman/British EMpires. ??!! I like your optimism especially regarding Obama, we need that optimism . Regarding your hiring of Programmers in Florida , let me tell you that I have shifted my Research & Devlopment head Quarters from Mountain View to Bangalore and settled here for 6 years with Family, There are THousands of Americans settling over here That I personally Know of. It is simply Too expensive to Hire Americans in America hence we are hiring Indians and Americans In Bangalore. Our operations worth 350 people now for this cost we would Hire only 68 people in the US. These are facts , you need to be analytical. Just Because you got a bad deal you cannot use that information to write a Bad wrongly informed article.

    Pete
  • Yeah, the recession will be the biggest factor in making those jobs be available for americans again. It'll simply be cheaper to hire someone in US then outsource it outside the country.
  • We have started to hire locally already
  • ssssss
    ssssssssssss
  • usha
    Near to truth. But still there are many who still work for just 500$ per website in india. I being indian. i know the fact as well. Its not only india its all over the world the same. Recession is Recession for all. But people like Satyam are shame. It cannot be reversed either. Fact is an fact.
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