Where’s Waldo Be Damned! Where’s Blaine?

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Some SXSW Advice

As we all approach SXSW, or any other conference that you might spot Blaine at, it seems only relevant to bring your attention to this site now.  This is a fun site concept. Sort of the social networking equivalent of Where’s Waldo? Instead of thumbing through a bunch of photos, peering at the collages and hoping to find a little guy in a striped outfit, this is a website where Blaine’s “friends” attempt to locate his current whereabouts.  Anyone who has met Blaine knows he is as un-egotistical as they get, and doesn’t like the spotlight.  Where’s Blaine is just for fun, so be nice!

It’s basically a twitcast (somehow that sounds wrong) in which several people are actively “searching” for Blaine Cook, the beloved architect of Twitter, reporting his current whereabouts, and (often) hamming it up. All you have to do in twitter is make a posting about @blaine and hashtag it like this #wheresblaine and it will be posted to the WheresBlaine site.  Announcements of Blaine spots include things like: “I saw blaine 12 hours ago at McDonalds. He was eating a cheese mcgriddle no meat no eggs.”

So far, Blaine has been spotted shaking his fist as John Stewart, runway modeling, drinking tea in Starbucks, piloting a beach blimp, and more. The site is http://wheresblaine.com and is open to anyone who wants to tweet it. Fun for the whole family!

Seriously, this is a fun little app and I expect to see this kind of site pop up fairly regularly as copycats grab the idea and run with it. It won’t be long before blog hosts start adding widgets for this sort of thing either. It’s a huge step up from Facebook shouts and Myspace bulletins, that’s for sure!

I must note that although I thought up the idea of this site just as a gag during FOWA, I never realized that the guys from Done21 would build it for me in an hour!


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