Imagine telling your entire study group you found the cheat sheet for the test in the Dumpster outside the Science Hall, with one click of the button. Or letting your girlfriends know that Margarita Happy Hour is happen’ right now at some filthy bar down by the docks – without texting each and everyone individually.
With Tatango, you can send ad-sponsored SMS texts to entire groups for free. Leave voice messages en masse. Even upgrade to business class options so you can stretch your legs a bit and get a complimentary vodka tonic while you holler at your homies through a super-streamlined messaging platform.
The site and service, formerly known as networkText, has gained traction with sports teams, schools, celebs and even churches, according to Tatango. There is also a blog, Twitter page and Facebook profile.
Written up in everything from The Wall Street Journal, CNN, TechCrunch, to PCWorld, Tatango is a breeze to register for. My only question is this: Will I really use Tatango? I see and understand the practical application, but my phone (an iPhone), already allows me to send text to multiple peeps. Sure, Tatango can save me multiple keystrokes when I’m talking trash to my fantasy football team and want to spare my arthritic thumbs the pain of typing on my tiny keyboard, but I imagine the time savings is just seconds.
I guess that’s just where we are in today’s uber-hustle-and-bustle encironment: Seconds are everything.