Hara Looks to Court Green Biz With Presidential Appeal

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Launching a start-up in today’s dot-com graveyard requires two must-have conditions to even get funding: You need to align with one of the few industries able to thrive during a recession, and you need instant (Wall) Street cred.

Hara.com has both of these. First, it’s in the green space, focusing on carbon limits and other Mother Earth dieting tips espoused by President Obama. And second, one of Hara’s partners is…Former Vice President Al Gore. Who else, right? Odds are, one way or another, Hara employees will be rubbing shoulders with Secret Service agents.

So what exactly does Hara do? Its software promises potential clients everything from improving operational efficiency to elevating brand value, and of course, optimizing your resources consumption. Specifically, the company focuses on what it calls “organizational metabolism,” green parlance for making sure the company men’s room toilets don’t run.

Clients already include Coca-Cola and the City of Palo Alto, California, the latter of which aims to cut greenhouse gas consumption by 15 percent.

Fueled by $6 million in funding from Kleiner Perkins Caufield & Byers (KPCB), Hara’s software is poised to save Corporate America – and the environment. That is, if only the company can convince prospects to spend its dwindling capital resources on unproven technology from a brand-spanking new company.

Maybe Hara should get Captain Planet to invest, too.


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