RingRevenue.com is a new service that allows advertisers, affiliate networks, and the like track purchases that are made by phone. So if your affiliate network tracks products for online sales, but a customer makes a phone call instead, the affiliate still receives credit for the sale.
They call it a “pay-per-call” platform and it makes it easy for publishers to track campaigns that are carried over over the phone. Both online and offline advertisers will definitely like this addition.
RingRevenue includes a lot of targeting and tracking as well, including demographics, geo-location, and other marketing information for the sales made. This information could potentially be extremely useful to a marketer who’s aim is to convert more phone sales or add phone sales to the mix.
Campaigns must be made to include phone calls as their tracking, or the system won’t work, of course. Promotions for specific products or affiliates will include a special phone number for tracking their sales. So a website which allows customers to call in their orders, for instance, would have to integrate dynamic scripts to display phone numbers based on the tracking cookie or other affiliate model.
Specific campaigns made for telephone are where RingRevenue really works best, though. In this case, the affiliate advertiser would just list their specific campaign phone number in their ad. The call is then tracked by the network when a customer calls in and the affiliate’s cut of the sale is automatically attributed when the operator finishes the sale.
Sales and information are reported real-time on the RingRevenue website when clients log in to view them. A full demo on the website will give you a better idea, in more detail, of how the process works.
Earlier in June, RingRevenue managed to pull $3.5 million in Series A funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The idea behind RingRevenue is to tap into the $300 billion in yearly sales that take place offline.
One of the world’s largest affiliate platforms, Commission Junction, has signed on to offer the RingRevenue platform for their clients. RingRevenue is based in Santa Barbara, California and was co-founded by Jason Spievak, Robert Duva, and Colin Kelley.