There are a lot of ways to communicate your story to the world. But on your website, you have just three options. Text, graphics and video. Why is it that 99% of the communications are in text form, when all the studies show that people aren’t reading text but rather scanning it.
Your website has the capability to be a full fledged HD broadcast center, though most just use it for an online brochure. With that in mind, check out an explanatory video I saw on how Skype works. This is a prime example of how anyone wondering what skype does can learn easily and quickly. I would’ve had to read deep into the Skype website to learn half as much as this 2 minute video taught me. While it looks simple, making a ‘grabby’ explanation like this is an art.
The original story tellers commoncraft.com no longer take new customers, which left the door wide open for the next round of innovative video story-tellers. SayItVisually!, the company that made this piece, specializes in custom explanatory videos. They have the writers, directors, animators and other talent required to get your proposition across to your wanna-be customers. They even made the video that we use on the VOIS homepage!
What’s your plan to explain your next killer business idea?