Another day, another Twitter app is launched. Honestly, there seem to be at least a dozen “hot new” Twitter apps launched every week. Doesn’t there? This one is pretty cool and potentially very useful, though, so I decided to check it out.
Tweetiator.com is a plugin for your site that alerts you whenever someone tweets or retweets a link. This allows the site owner to interact with the people who’re helping to spread their site around for them. A very good idea with obvious marketing and social networking implications.
The app works through a plugin that the site owner installs (a JavaScript blurb) and then logs into Tweetiator to access statistics and information. Email alerts can be sent to let you know when someone shares content or give you a daily run-down of who your biggest fans are.
The app simply resolves the data behind short links like bit.ly and others who compress the links and keep link tracking for the person who shortened the link. So when someone visits your site and then tweets a bit.ly (or other service with tracking) to their stream, those who follow the bit.ly are “caught” by Tweetiator, who resolves the bit.ly URL to find its original creator (which is public information).
The site owner can then find a list of the people who shorten their site’s links and how often others followed those new URLs to the site or page. This gives you a ranked list of who your biggest fans and most effective link spreaders are. That, in turn, tells you who deserves some thanks and who you’ll profit by interacting with.
Tweetiator has a free 30-day trial and after that is $4.95/month. The tracking is unlimited, so even heavily trafficked sites can profit by using Tweetiator. Data can be downloaded as a .csv as well, so it can be incorporated into other programs you might be using to analyze data.
This is for sure a great app for those who really get into the social marketing aspects of their sites. It’s easy to install and the free trial means you can check it out without commitment.
